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UrVenue - Product Suite (public sources)

Lineage

Point: The platform traces to System Twilight (2005), the first multi-tenant version, built to run Drai's AfterHours and Tryst Nightclub at Wynn. It grew from a nightlife seating-map and ticketing engine into a full property platform (PXMS) in 2022, and the resort-facing UrResort.

Source: Cedric Ancellin, first-hand, 2026-07-08

Core Products

Urvenue Vms

Name: UrVenue - Venue Management System (VMS)

Positioning

Point: UrVenue's flagship Venue Management System (VMS) powers operations for nightclubs, dayclubs, restaurants, lounges, and special events.

Source: https://www.urvenue.com/

Point: It unifies booking, management, and guest services in one platform, handling inventory, pricing, payments, and operational workflows.

Source: https://www.urvenue.com/news/urvenue-2026-roadmap/

Capabilities

Point: Centralized booking engine with real-time availability and dynamic pricing, plus auto-yielding revenue triggers and flexible inventory types (minimum spend, rentals, admissions).

Source: https://www.urvenue.com/products/venue-management-software/

Point: Live seating and table management with table filtering, guest-detail hover views, and 25+ guest statuses.

Source: https://www.urvenue.com/products/venue-management-software/

Point: Guest list and RSVP with QR-code self-add and paperless digital check-in; admission and check-in via digital lists or QR scanners.

Source: https://www.urvenue.com/products/venue-management-software/

Point: 3D interactive maps for guests to explore and reserve tables, cabanas, and lounge chairs.

Source: https://www.urvenue.com/products/venue-management-software/

Point: Performance tracking and analytics: full guest tracking, staff metrics, POS integration linking spend to parties, and commission calculations.

Source: https://www.urvenue.com/products/venue-management-software/

Serves

Point: Nightclubs and dayclubs, bars and lounges, sportsbooks, pools and beaches, mixed-use entertainment, event venues, and restaurants.

Source: https://www.urvenue.com/who-we-serve/nightlife-daylife/

Urresort Pxms

Name: UrResort - Property Experience Management System (PXMS)

Positioning

Point: UrResort is billed as the industry's first Property Experience Management System (PXMS): a unified platform to manage and monetize resort experiences end to end, for guests and staff, across the pre-arrival and in-stay journey.

Source: https://www.urvenue.com/products/urresort/

Point: Its framing: 'Hotel Rooms Are Only Half The Story.' It lets resorts handle non-room inventory (cabanas, dining, activities, spa, and more) with the same precision as room bookings.

Source: https://www.urvenue.com/products/urresort/

Modules

Point: Experience Center: a command hub for real-time control over inventory, pricing, and availability across all resort venues.

Source: https://www.urvenue.com/products/urresort/

Point: Itinerary Manager: a single place for guests to explore, book, and manage all resort experiences before or during their stay.

Source: https://www.urvenue.com/products/urresort/

Point: Venue Management System: daily operations, availability, bookings, and guest flow for individual experience venues.

Source: https://www.urvenue.com/products/urresort/

Point: Group Builder: free-form scheduling for large parties and corporate groups.

Source: https://www.urvenue.com/products/urresort/

Point: Distribution Engine: extends inventory across direct channels and third-party partners such as ResortPass and PlanADay.

Source: https://www.urvenue.com/products/urresort/

Point: Guest Portal: a guest-facing portal, developed and maintained by UrVenue, for browsing and booking on-property experiences. The 2023 Fairmont Banff pilot offered guests 100+ bookable experiences.

Source: Cedric Ancellin, first-hand, 2026-07-08

Integrations

Point: Integrates with OpenTable and Book4Time for real-time itinerary building.

Source: https://www.urvenue.com/products/urresort/

Lineage

Point: The PXMS launched in October 2022 as UV Enterprise; it is now branded UrResort.

Source: https://www.prnewswire.com/news-releases/urvenue-launches-uv-enterprise-the-hospitality-industrys-first-pxms-301645389.html

Web Services

Name: Web Services (Creative Services)

What

Point: UrVenue's Web Services team designs, builds, and manages complete hospitality websites, optimized to convert, not just to look good.

Source: https://www.urvenue.com/products/creative-services/

Point: Per Cedric (first-hand): the Web Services team maintains the complete websites for Resorts World Las Vegas and Fontainebleau Las Vegas, and is responsible for many other venue websites.

Source: Cedric Ancellin, first-hand, 2026-07-08

Flagship Evidence

Point: UrVenue was tapped as the technology partner for Resorts World Las Vegas.

Source: https://www.prnewswire.com/news-releases/urvenue-tapped-as-technology-partner-for-resorts-world-las-vegas-301245116.html

Point: UrVenue took a hands-on role designing, launching, and managing Zouk Nightclub's online presence at Resorts World Las Vegas.

Source: https://www.urvenue.com/news/urvenue-technology-driving-las-vegas-nightlife/

Point: LIV Las Vegas at the Fontainebleau uses UrVenue's sales and booking tools.

Source: https://www.urvenue.com/news/urvenue-technology-driving-las-vegas-nightlife/

Features

Point: Custom branded, mobile-first responsive design; ADA compliance to WCAG 2.1 Level AA; performance optimized for search rankings.

Source: https://www.urvenue.com/products/creative-services/

Point: Booking built in: 'One Cart. One Transaction.', interactive 3D venue maps, real-time availability, and secure payments, integrated with UrVenue's reservation software.

Source: https://www.urvenue.com/products/creative-services/

Point: Analytics via Google Analytics and Tag Manager, with eCommerce revenue tracking.

Source: https://www.urvenue.com/products/creative-services/

Supporting Products

Ticketing

Point: UrVenue sells tickets and tables with real-time tracking and demand-based dynamic pricing, and customized ticket layouts (logos, event details, QR codes for entry).

Source: https://www.urvenue.com/who-we-serve/nightlife-daylife/

Point: Tailored pre-sale features (3D interactive maps, cross-venue booking widgets) let guests book before arrival, creating a steady revenue stream.

Source: https://www.urvenue.com/who-we-serve/nightlife-daylife/

Point: UrVenue's ticketing services group was the largest ticket seller for the Las Vegas nightlife industry in 2018.

Source: https://www.prnewswire.com/news-releases/urvenue-acquired-by-hospitality-management-solutions-to-expand-software-products-and-services-for-hospitality-industry-300818213.html

Gxn

Name: GXN - Global Experience Network

What

Point: GXN is publicly branded by UrVenue; there is a public GXN API workspace (urvenue/urvenue-gxn) on Postman.

Source: https://www.postman.com/urvenue/urvenue-gxn/overview

Point: The 2026 roadmap describes GXN technology as a distribution network and a simplified version of UrVenue for non-enterprise clients.

Source: https://www.urvenue.com/news/urvenue-2026-roadmap/

Point: It underpins third-party distribution: a network of resellers can sell a venue's live inventory in real time, with commission-based pricing and no upfront fees, managed from one dashboard (publicly documented as UrVenue's Marketplace).

Source: https://www.urvenue.com/products/marketplace/

Naming Note

Point: Branding is GXN = Global Experience Network (per Cedric and the Postman workspace name). The 2026 roadmap parenthetically writes 'Global Distribution Network'; the acronym GXN is consistent across both.

Source: https://www.postman.com/urvenue/urvenue-gxn/overview

Additional Products

Itinerary Builder

Point: A unified booking solution giving resorts live inventory through one interface, one shopping cart, and one transaction; deployed in early 2021.

Source: https://www.urvenue.com/news/introducing-urvenues-itinerary-builder-a-unified-booking-solution-for-experience-based-inventory/

Point: Supports channels including websites, mobile apps, kiosks, chatbots, in-room devices, third-party resellers, and concierge/call-center systems, across dining, nightlife, entertainment, pools, cabanas, and event tickets.

Source: https://www.urvenue.com/news/introducing-urvenues-itinerary-builder-a-unified-booking-solution-for-experience-based-inventory/

Group Itinerary Builder

Point: Co-developed with Club Med: a digital itinerary manager with real-time messaging, pre-arrival communications, activity promotion, and operational automation, requiring no app download.

Source: https://www.urvenue.com/news/new-group-itinerary-builder-developed-by-urvenue-club-med-to-debut-at-hitec/

Uv Chat And Ekm

Point: UV Chat is a conversational (contactless) booking product combining UrVenue's EKM with Satisfi Labs NLP, deployable across guest apps, websites, kiosks, and messaging platforms.

Source: https://www.urvenue.com/news/urvenue-partners-with-satisfi-labs/

Point: EKM (Enterprise Knowledge Management) is UrVenue's knowledge layer, optimized for AI engines; it powers UV Chat. This is the conceptual ancestor of UrVenue's current AI/MCP direction.

Source: https://www.urvenue.com/news/urvenue-partners-with-satisfi-labs/

Urvenue Crm

Point: UrVenue CRM (Phase 1 live) provides unified guest profiles, duplicate-profile merging, profile suggestions with auto-matching, segmentation (visit count, date range, tags), reusable reporting presets, and filtered exports.

Source: https://www.urvenue.com/news/hospitality-crm-software-urvenue/

Booketing

Point: Booketing is a commission-based marketplace distribution platform (no upfront cost, payment only on bookings), previewed at Bar & Restaurant Expo 2025; it is part of UrVenue's experience-distribution / GXN direction.

Source: https://www.urvenue.com/news/bar-restaurant-expo-2025/

Direction 2026

Point: UrVenue's 2026 roadmap prioritizes platform performance, ecosystem integrations, guest booking experience, reporting, and preparing for AI-driven commerce.

Source: https://www.urvenue.com/news/urvenue-2026-roadmap/

Point: The AI direction includes a GDS for experiences (AI-driven discovery and bookings) and MCP (Model Context Protocol) enablement for agentic AI assistants, targeting a Q4 2026 MCP release, to make experience inventory bookable, discoverable, and actionable in AI-driven environments.

Source: https://www.urvenue.com/news/urvenue-expands-ai-strategy/

Point: Cedric Ancellin's role in this AI push is cited as Chief AI Scientist and Chief Technology Officer.

Source: https://www.urvenue.com/news/urvenue-expands-ai-strategy/

Implicit

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