# ============================================================================= # UrVenue - Product Suite (public sources) # ============================================================================= # UrVenue's three CORE products, plus SUPPORTING products (ticketing, GXN). # Every point sourced. Product structure confirmed by Cedric (first-hand); # details and quotes drawn from public UrVenue material. # # Governed by ../LAWS. Captured 2026-07-08. # ============================================================================= lineage: - point: "The platform traces to System Twilight (2005), the first multi-tenant version, built to run Drai's AfterHours and Tryst Nightclub at Wynn. It grew from a nightlife seating-map and ticketing engine into a full property platform (PXMS) in 2022, and the resort-facing UrResort." source: "Cedric Ancellin, first-hand, 2026-07-08" core_products: urvenue_vms: name: "UrVenue - Venue Management System (VMS)" positioning: - point: "UrVenue's flagship Venue Management System (VMS) powers operations for nightclubs, dayclubs, restaurants, lounges, and special events." source: "https://www.urvenue.com/" - point: "It unifies booking, management, and guest services in one platform, handling inventory, pricing, payments, and operational workflows." source: "https://www.urvenue.com/news/urvenue-2026-roadmap/" capabilities: - point: "Centralized booking engine with real-time availability and dynamic pricing, plus auto-yielding revenue triggers and flexible inventory types (minimum spend, rentals, admissions)." source: "https://www.urvenue.com/products/venue-management-software/" - point: "Live seating and table management with table filtering, guest-detail hover views, and 25+ guest statuses." source: "https://www.urvenue.com/products/venue-management-software/" - point: "Guest list and RSVP with QR-code self-add and paperless digital check-in; admission and check-in via digital lists or QR scanners." source: "https://www.urvenue.com/products/venue-management-software/" - point: "3D interactive maps for guests to explore and reserve tables, cabanas, and lounge chairs." source: "https://www.urvenue.com/products/venue-management-software/" - point: "Performance tracking and analytics: full guest tracking, staff metrics, POS integration linking spend to parties, and commission calculations." source: "https://www.urvenue.com/products/venue-management-software/" serves: - point: "Nightclubs and dayclubs, bars and lounges, sportsbooks, pools and beaches, mixed-use entertainment, event venues, and restaurants." source: "https://www.urvenue.com/who-we-serve/nightlife-daylife/" urresort_pxms: name: "UrResort - Property Experience Management System (PXMS)" positioning: - point: "UrResort is billed as the industry's first Property Experience Management System (PXMS): a unified platform to manage and monetize resort experiences end to end, for guests and staff, across the pre-arrival and in-stay journey." source: "https://www.urvenue.com/products/urresort/" - point: "Its framing: 'Hotel Rooms Are Only Half The Story.' It lets resorts handle non-room inventory (cabanas, dining, activities, spa, and more) with the same precision as room bookings." source: "https://www.urvenue.com/products/urresort/" modules: - point: "Experience Center: a command hub for real-time control over inventory, pricing, and availability across all resort venues." source: "https://www.urvenue.com/products/urresort/" - point: "Itinerary Manager: a single place for guests to explore, book, and manage all resort experiences before or during their stay." source: "https://www.urvenue.com/products/urresort/" - point: "Venue Management System: daily operations, availability, bookings, and guest flow for individual experience venues." source: "https://www.urvenue.com/products/urresort/" - point: "Group Builder: free-form scheduling for large parties and corporate groups." source: "https://www.urvenue.com/products/urresort/" - point: "Distribution Engine: extends inventory across direct channels and third-party partners such as ResortPass and PlanADay." source: "https://www.urvenue.com/products/urresort/" - point: "Guest Portal: a guest-facing portal, developed and maintained by UrVenue, for browsing and booking on-property experiences. The 2023 Fairmont Banff pilot offered guests 100+ bookable experiences." source: "Cedric Ancellin, first-hand, 2026-07-08" integrations: - point: "Integrates with OpenTable and Book4Time for real-time itinerary building." source: "https://www.urvenue.com/products/urresort/" lineage: - point: "The PXMS launched in October 2022 as UV Enterprise; it is now branded UrResort." source: "https://www.prnewswire.com/news-releases/urvenue-launches-uv-enterprise-the-hospitality-industrys-first-pxms-301645389.html" web_services: name: "Web Services (Creative Services)" what: - point: "UrVenue's Web Services team designs, builds, and manages complete hospitality websites, optimized to convert, not just to look good." source: "https://www.urvenue.com/products/creative-services/" - point: "Per Cedric (first-hand): the Web Services team maintains the complete websites for Resorts World Las Vegas and Fontainebleau Las Vegas, and is responsible for many other venue websites." source: "Cedric Ancellin, first-hand, 2026-07-08" flagship_evidence: - point: "UrVenue was tapped as the technology partner for Resorts World Las Vegas." source: "https://www.prnewswire.com/news-releases/urvenue-tapped-as-technology-partner-for-resorts-world-las-vegas-301245116.html" - point: "UrVenue took a hands-on role designing, launching, and managing Zouk Nightclub's online presence at Resorts World Las Vegas." source: "https://www.urvenue.com/news/urvenue-technology-driving-las-vegas-nightlife/" - point: "LIV Las Vegas at the Fontainebleau uses UrVenue's sales and booking tools." source: "https://www.urvenue.com/news/urvenue-technology-driving-las-vegas-nightlife/" features: - point: "Custom branded, mobile-first responsive design; ADA compliance to WCAG 2.1 Level AA; performance optimized for search rankings." source: "https://www.urvenue.com/products/creative-services/" - point: "Booking built in: 'One Cart. One Transaction.', interactive 3D venue maps, real-time availability, and secure payments, integrated with UrVenue's reservation software." source: "https://www.urvenue.com/products/creative-services/" - point: "Analytics via Google Analytics and Tag Manager, with eCommerce revenue tracking." source: "https://www.urvenue.com/products/creative-services/" supporting_products: ticketing: - point: "UrVenue sells tickets and tables with real-time tracking and demand-based dynamic pricing, and customized ticket layouts (logos, event details, QR codes for entry)." source: "https://www.urvenue.com/who-we-serve/nightlife-daylife/" - point: "Tailored pre-sale features (3D interactive maps, cross-venue booking widgets) let guests book before arrival, creating a steady revenue stream." source: "https://www.urvenue.com/who-we-serve/nightlife-daylife/" - point: "UrVenue's ticketing services group was the largest ticket seller for the Las Vegas nightlife industry in 2018." source: "https://www.prnewswire.com/news-releases/urvenue-acquired-by-hospitality-management-solutions-to-expand-software-products-and-services-for-hospitality-industry-300818213.html" gxn: name: "GXN - Global Experience Network" what: - point: "GXN is publicly branded by UrVenue; there is a public GXN API workspace (urvenue/urvenue-gxn) on Postman." source: "https://www.postman.com/urvenue/urvenue-gxn/overview" - point: "The 2026 roadmap describes GXN technology as a distribution network and a simplified version of UrVenue for non-enterprise clients." source: "https://www.urvenue.com/news/urvenue-2026-roadmap/" - point: "It underpins third-party distribution: a network of resellers can sell a venue's live inventory in real time, with commission-based pricing and no upfront fees, managed from one dashboard (publicly documented as UrVenue's Marketplace)." source: "https://www.urvenue.com/products/marketplace/" naming_note: - point: "Branding is GXN = Global Experience Network (per Cedric and the Postman workspace name). The 2026 roadmap parenthetically writes 'Global Distribution Network'; the acronym GXN is consistent across both." source: "https://www.postman.com/urvenue/urvenue-gxn/overview" additional_products: itinerary_builder: - point: "A unified booking solution giving resorts live inventory through one interface, one shopping cart, and one transaction; deployed in early 2021." source: "https://www.urvenue.com/news/introducing-urvenues-itinerary-builder-a-unified-booking-solution-for-experience-based-inventory/" - point: "Supports channels including websites, mobile apps, kiosks, chatbots, in-room devices, third-party resellers, and concierge/call-center systems, across dining, nightlife, entertainment, pools, cabanas, and event tickets." source: "https://www.urvenue.com/news/introducing-urvenues-itinerary-builder-a-unified-booking-solution-for-experience-based-inventory/" group_itinerary_builder: - point: "Co-developed with Club Med: a digital itinerary manager with real-time messaging, pre-arrival communications, activity promotion, and operational automation, requiring no app download." source: "https://www.urvenue.com/news/new-group-itinerary-builder-developed-by-urvenue-club-med-to-debut-at-hitec/" uv_chat_and_ekm: - point: "UV Chat is a conversational (contactless) booking product combining UrVenue's EKM with Satisfi Labs NLP, deployable across guest apps, websites, kiosks, and messaging platforms." source: "https://www.urvenue.com/news/urvenue-partners-with-satisfi-labs/" - point: "EKM (Enterprise Knowledge Management) is UrVenue's knowledge layer, optimized for AI engines; it powers UV Chat. This is the conceptual ancestor of UrVenue's current AI/MCP direction." source: "https://www.urvenue.com/news/urvenue-partners-with-satisfi-labs/" urvenue_crm: - point: "UrVenue CRM (Phase 1 live) provides unified guest profiles, duplicate-profile merging, profile suggestions with auto-matching, segmentation (visit count, date range, tags), reusable reporting presets, and filtered exports." source: "https://www.urvenue.com/news/hospitality-crm-software-urvenue/" booketing: - point: "Booketing is a commission-based marketplace distribution platform (no upfront cost, payment only on bookings), previewed at Bar & Restaurant Expo 2025; it is part of UrVenue's experience-distribution / GXN direction." source: "https://www.urvenue.com/news/bar-restaurant-expo-2025/" direction_2026: - point: "UrVenue's 2026 roadmap prioritizes platform performance, ecosystem integrations, guest booking experience, reporting, and preparing for AI-driven commerce." source: "https://www.urvenue.com/news/urvenue-2026-roadmap/" - point: "The AI direction includes a GDS for experiences (AI-driven discovery and bookings) and MCP (Model Context Protocol) enablement for agentic AI assistants, targeting a Q4 2026 MCP release, to make experience inventory bookable, discoverable, and actionable in AI-driven environments." source: "https://www.urvenue.com/news/urvenue-expands-ai-strategy/" - point: "Cedric Ancellin's role in this AI push is cited as Chief AI Scientist and Chief Technology Officer." source: "https://www.urvenue.com/news/urvenue-expands-ai-strategy/" implicit: - "Product structure (three core products plus ticketing and GXN) is per Cedric; supporting detail and quotes are from public UrVenue material and are sourced per point." - "The one claim sourced to Cedric directly is that Web Services maintains the full Resorts World Las Vegas and Fontainebleau Las Vegas websites; public sources corroborate the underlying partnerships but do not state the full-website-maintenance scope." - "GXN branding and scope are still evolving publicly; the Postman workspace and 2026 roadmap are the clearest public references."