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UrVenue - Leadership and Team (public sources)

Founders And Executives

Name: Cedric Ancellin

Role: Founder; Chief Technology Officer; Chief AI Scientist (2026)

Note

Point: Founder and CTO of UrVenue; cited in 2026 as Chief AI Scientist and CTO leading the MCP/AI strategy.

Source: https://www.urvenue.com/news/urvenue-expands-ai-strategy/

Point: Was CEO from 2015 to 2020 (formal record) and is cited as Interim CEO and Founder in a later leadership-expansion announcement.

Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/

Name: Deron Pearson

Role: Chief Executive Officer

Note

Point: Appointed CEO to drive growth as the company invested in people, product, and technology; previously co-founder and CEO of NEXUS IS Inc.

Source: https://www.urvenue.com/news/urvenue-appoints-deron-pearson-chief-executive-officer-to-drive-growth-as-company-invests-heavily-in-people-product-and-technology-2/

Name: Tracee Nalewak

Role: Chief Growth Officer (joined as Chief Marketing and Product Officer, effective January 2021)

Note

Point: Joined as CMPO reporting to CEO Deron Pearson; later Chief Growth Officer. 25 to 30 year hospitality/gaming career (MGM Resorts, IHG, Caesars Entertainment, Hakkasan Group now Tao Group); was previously an UrVenue client.

Source: https://www.urvenue.com/news/urvenue-appoints-tracee-nalewak-as-chief-marketing-and-product-officer/

Name: Emily Curtin

Role: Co-CEO and Chief Business Architect (formerly Director of Operations)

Note

Point: An UrVenue veteran of 10+ years; roles progressed from Director of Operations to Chief Business Architect, 'Chief of Everything', and Co-CEO.

Source: https://www.urvenue.com/news/bar-and-restaurant-expo-2026-raise-the-bar/

Name: Mark Pierce

Role: VP of Finance

Note

Point: Joined November 2022 with 25+ years in finance and accounting; had worked with CEO Deron Pearson for 10 years at a previous organization.

Source: https://www.urvenue.com/news/mark-pierce-joins-urvenue-as-vp-of-finance/

Name: Bill Sklar

Role: VP of Client & Technology Services (from Senior Director of IT & Engineering)

Note

Point: Promoted in 2022; 22 years in hospitality, gaming, and technology.

Source: https://www.urvenue.com/news/urvenue-expands-with-new-executive-promotions-and-hires/

Name: Dave Elsner

Role: VP of Sales

Note

Point: Appointed with 35 years of technical sales experience; formerly at NTT, where he grew sales to $2 billion.

Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/

Name: Jonathan Taylor

Role: VP of Business Development

Note

Point: Named among UrVenue leadership at the 10-year anniversary.

Source: https://www.urvenue.com/news/urvenue-anniversary-celebrating-10-years-of-powering-hospitality-commerce/

Name: Mitchell Zak

Role: Head of Product

Note

Point: Cited as Head of Product in product and trends articles.

Source: https://www.urvenue.com/news/introducing-urvenues-itinerary-builder-a-unified-booking-solution-for-experience-based-inventory/

Directors And Key Team

Name: Nancy Nitsche

Role: Director of Sales

Note

Point: Prior leadership roles at Caesars Entertainment, Paris Las Vegas, ARIA & Vdara, CityCenter Residential, and MGM Resorts International.

Source: https://www.urvenue.com/news/urvenue-expands-with-new-executive-promotions-and-hires/

Name: Maile Housel

Role: Head of Product Marketing

Note

Point: Appointed 2022; 15+ years in entertainment/hospitality, including Director of Strategic Initiatives at MGM Resorts and ticketing work with promoters Peter Shapiro and The Bowery Presents.

Source: https://www.urvenue.com/news/urvenue-expands-executive-team-to-drive-hospitality-product-and-development-strategy/

Name: Simon Kaltgrad

Role: Director of Guest Services Development and Integration Strategy

Note

Point: 25+ years in IT; co-founder of GoConcierge (acquired 2017).

Source: https://www.urvenue.com/news/urvenue-expands-executive-team-to-drive-hospitality-product-and-development-strategy/

Name: Nicole Navitsky

Role: Director of Partnerships

Note

Point: Joined focused on technology partnerships and the PXMS.

Source: https://www.urvenue.com/news/urvenue-welcomes-nicole-navitsky-as-new-director-of-partnerships/

Name: Kerry Osborne

Role: Senior Enterprise Relationship Manager

Note

Point: 17+ years in hospitality; previously Director of Marketing for Hakkasan Group and a prior UrVenue user.

Source: https://www.urvenue.com/news/urvenue-welcomes-hospitality-veteran-kerry-osborne-as-senior-enterprise-relationship-manager/

Name: Brad Van Orsow

Role: Director of Marketing

Note

Point: 15+ years in marketing (former roles at Caesars Entertainment); Business Administration degree, University of Nevada.

Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/

Name: Mylin Wright

Role: Director of Product Development

Note

Point: Promoted to Director of Product Development (joined UrVenue in 2022).

Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/

Name: Aldo Arriaga

Role: Director of Web Services

Note

Point: Promoted to Director of Web Services, with 13 years at UrVenue.

Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/

Name: Alejandro Solorio

Role: Director of Software Engineering

Note

Point: Appointed Director of Software Engineering, with 11 years of experience.

Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/

Name: Alex Hume

Role: Art Director

Note

Point: Over a decade of hospitality web design experience and 215+ web design projects.

Source: https://www.urvenue.com/news/the-top-6-ways-to-optimize-your-resort-website-for-increased-bookings/

Name: Alejo Ventura

Role: Implementation Lead

Note

Point: Joined UrVenue in 2012 as an Assistant Sales Representative and became Implementation Lead.

Source: https://www.urvenue.com/news/team-member-spotlight-alejo-ventura/

Name: Jameson Domingo and Shang Gao

Role: UI/UX Manager; UI/UX Designer

Note

Point: Helped develop UrVenue's Itinerary Builder (described as an industry first).

Source: https://www.urvenue.com/news/urvenue-celebrates-asian-american-pacific-islander-heritage-month/

See Also

Company Facts

Note: Founding, scale, ownership, metrics, awards.

Timeline

Note: When leadership changes occurred.

Recommendations

Note: Several of these UrVenue leaders (for example Alex Hume, Aldo Arriaga, Alejandro Solorio, Mylin Wright) also authored Cedric's LinkedIn recommendations, evidence of the team he built.

Implicit

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