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Name: Cedric Ancellin
Role: Founder; Chief Technology Officer; Chief AI Scientist (2026)
Point: Founder and CTO of UrVenue; cited in 2026 as Chief AI Scientist and CTO leading the MCP/AI strategy.
Source: https://www.urvenue.com/news/urvenue-expands-ai-strategy/
Point: Was CEO from 2015 to 2020 (formal record) and is cited as Interim CEO and Founder in a later leadership-expansion announcement.
Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/
Name: Deron Pearson
Role: Chief Executive Officer
Point: Appointed CEO to drive growth as the company invested in people, product, and technology; previously co-founder and CEO of NEXUS IS Inc.
Source: https://www.urvenue.com/news/urvenue-appoints-deron-pearson-chief-executive-officer-to-drive-growth-as-company-invests-heavily-in-people-product-and-technology-2/
Name: Tracee Nalewak
Role: Chief Growth Officer (joined as Chief Marketing and Product Officer, effective January 2021)
Point: Joined as CMPO reporting to CEO Deron Pearson; later Chief Growth Officer. 25 to 30 year hospitality/gaming career (MGM Resorts, IHG, Caesars Entertainment, Hakkasan Group now Tao Group); was previously an UrVenue client.
Source: https://www.urvenue.com/news/urvenue-appoints-tracee-nalewak-as-chief-marketing-and-product-officer/
Name: Emily Curtin
Role: Co-CEO and Chief Business Architect (formerly Director of Operations)
Point: An UrVenue veteran of 10+ years; roles progressed from Director of Operations to Chief Business Architect, 'Chief of Everything', and Co-CEO.
Source: https://www.urvenue.com/news/bar-and-restaurant-expo-2026-raise-the-bar/
Name: Mark Pierce
Role: VP of Finance
Point: Joined November 2022 with 25+ years in finance and accounting; had worked with CEO Deron Pearson for 10 years at a previous organization.
Source: https://www.urvenue.com/news/mark-pierce-joins-urvenue-as-vp-of-finance/
Name: Bill Sklar
Role: VP of Client & Technology Services (from Senior Director of IT & Engineering)
Point: Promoted in 2022; 22 years in hospitality, gaming, and technology.
Source: https://www.urvenue.com/news/urvenue-expands-with-new-executive-promotions-and-hires/
Name: Dave Elsner
Role: VP of Sales
Point: Appointed with 35 years of technical sales experience; formerly at NTT, where he grew sales to $2 billion.
Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/
Name: Jonathan Taylor
Role: VP of Business Development
Point: Named among UrVenue leadership at the 10-year anniversary.
Source: https://www.urvenue.com/news/urvenue-anniversary-celebrating-10-years-of-powering-hospitality-commerce/
Name: Mitchell Zak
Role: Head of Product
Point: Cited as Head of Product in product and trends articles.
Source: https://www.urvenue.com/news/introducing-urvenues-itinerary-builder-a-unified-booking-solution-for-experience-based-inventory/
Name: Nancy Nitsche
Role: Director of Sales
Point: Prior leadership roles at Caesars Entertainment, Paris Las Vegas, ARIA & Vdara, CityCenter Residential, and MGM Resorts International.
Source: https://www.urvenue.com/news/urvenue-expands-with-new-executive-promotions-and-hires/
Name: Maile Housel
Role: Head of Product Marketing
Point: Appointed 2022; 15+ years in entertainment/hospitality, including Director of Strategic Initiatives at MGM Resorts and ticketing work with promoters Peter Shapiro and The Bowery Presents.
Source: https://www.urvenue.com/news/urvenue-expands-executive-team-to-drive-hospitality-product-and-development-strategy/
Name: Simon Kaltgrad
Role: Director of Guest Services Development and Integration Strategy
Point: 25+ years in IT; co-founder of GoConcierge (acquired 2017).
Source: https://www.urvenue.com/news/urvenue-expands-executive-team-to-drive-hospitality-product-and-development-strategy/
Name: Nicole Navitsky
Role: Director of Partnerships
Point: Joined focused on technology partnerships and the PXMS.
Source: https://www.urvenue.com/news/urvenue-welcomes-nicole-navitsky-as-new-director-of-partnerships/
Name: Kerry Osborne
Role: Senior Enterprise Relationship Manager
Point: 17+ years in hospitality; previously Director of Marketing for Hakkasan Group and a prior UrVenue user.
Source: https://www.urvenue.com/news/urvenue-welcomes-hospitality-veteran-kerry-osborne-as-senior-enterprise-relationship-manager/
Name: Brad Van Orsow
Role: Director of Marketing
Point: 15+ years in marketing (former roles at Caesars Entertainment); Business Administration degree, University of Nevada.
Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/
Name: Mylin Wright
Role: Director of Product Development
Point: Promoted to Director of Product Development (joined UrVenue in 2022).
Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/
Name: Aldo Arriaga
Role: Director of Web Services
Point: Promoted to Director of Web Services, with 13 years at UrVenue.
Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/
Name: Alejandro Solorio
Role: Director of Software Engineering
Point: Appointed Director of Software Engineering, with 11 years of experience.
Source: https://www.urvenue.com/news/urvenue-leadership-expansion-to-drive-growth/
Name: Alex Hume
Role: Art Director
Point: Over a decade of hospitality web design experience and 215+ web design projects.
Source: https://www.urvenue.com/news/the-top-6-ways-to-optimize-your-resort-website-for-increased-bookings/
Name: Alejo Ventura
Role: Implementation Lead
Point: Joined UrVenue in 2012 as an Assistant Sales Representative and became Implementation Lead.
Source: https://www.urvenue.com/news/team-member-spotlight-alejo-ventura/
Name: Jameson Domingo and Shang Gao
Role: UI/UX Manager; UI/UX Designer
Point: Helped develop UrVenue's Itinerary Builder (described as an industry first).
Source: https://www.urvenue.com/news/urvenue-celebrates-asian-american-pacific-islander-heritage-month/
Note: Founding, scale, ownership, metrics, awards.
Note: When leadership changes occurred.
Note: Several of these UrVenue leaders (for example Alex Hume, Aldo Arriaga, Alejandro Solorio, Mylin Wright) also authored Cedric's LinkedIn recommendations, evidence of the team he built.
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