# ============================================================================= # UrVenue - Company Facts (public sources) # ============================================================================= # Founding, headquarters, scale, leadership, ownership. Every point sourced. # Some third-party data conflicts with Cedric's first-hand account; those are # flagged under `to_reconcile`, not stated as settled fact. # # Governed by ../LAWS. Captured 2026-07-08. # ============================================================================= founding_and_location: - point: "UrVenue was founded in 2011." source: "https://www.hospitalitynet.org/organization/17023463.html" - point: "UrVenue is headquartered in Las Vegas, Nevada, United States." source: "https://www.hospitalitynet.org/organization/17023463.html" - point: "The 2011 founding aligns with Cedric's first-hand account (he moved to Morelia, Mexico to build the engineering base at the end of summer 2011)." source: "../urvenue_years" - point: "Fuller lineage (first-hand): the product traces to System Twilight in 2005 (the first multi-tenant version); the company was created as UrVenue Inc in 2008 by Cedric Ancellin and Amy Van Hook; it became an LLC (Venue Management Systems LLC, DBA UrVenue) in 2011. Public 'founded 2011' references correspond to the LLC. See ./history." source: "Cedric Ancellin, first-hand, 2026-07-08" legal_entity: - point: "UrVenue is the DBA (trading name) of Venue Management Systems LLC, which is the legal entity." source: "../urvenue_years" - point: "Venue Management Systems LLC (DBA UrVenue) is the company that was purchased in the 2019 transaction (agreement announced March 2019, closed December 2019)." source: "../urvenue_years" - point: "The March 2019 acquisition press release names the acquired entity as Venue Management Systems LLC." source: "https://www.prnewswire.com/news-releases/urvenue-acquired-by-hospitality-management-solutions-to-expand-software-products-and-services-for-hospitality-industry-300818213.html" scale: - point: "LinkedIn lists company size as 51 to 200 employees." source: "https://www.linkedin.com/company/urvenue" - point: "UrVenue reports servicing more than 250 clients across 15 countries." source: "https://www.urvenue.com/news/urvenue-launches-uv-enterprise-the-hospitality-industrys-first-pxms/" leadership: - point: "Deron Pearson is cited as CEO in UrVenue's 2022 UV Enterprise launch announcement." source: "https://www.prnewswire.com/news-releases/urvenue-launches-uv-enterprise-the-hospitality-industrys-first-pxms-301645389.html" - point: "Note: Cedric Ancellin was CEO of UrVenue from 2015 to 2020 per ../resume; Deron Pearson is a later CEO. Leadership named here reflects the cited (post-2020) sources." source: "../resume" - point: "UrVenue announced new leadership hires as it positioned for growth." source: "https://www.hotel-online.com/news/experiential-technology-pioneer-urvenue-is-primed-for-growth-with-new-leadership-hires/" ownership_and_investment: - point: "The March 26, 2019 acquisition press release (Hospitality Management Solutions / Venue Management Systems LLC) was premature; per Cedric it announced the agreement, and the transaction actually closed in December 2019." source: "../urvenue_years" - point: "The final acquiring entity was named differently from the one in the March 2019 release but comprised the same people; the final name is to be confirmed by Cedric." source: "../urvenue_years" - point: "Third-party aggregators list investors such as Hospitality Management Solutions and IDI Group; aggregator ownership data should be treated with caution and verified against Cedric's account." source: "https://www.crunchbase.com/organization/urvenue" - point: "A PitchBook profile also exists (valuation, investors, acquisition) and should be reviewed directly." source: "https://pitchbook.com/profiles/company/266411-98" - point: "Full company-perspective timeline is in the history file." source: "./history" recognition: - point: "UrVenue won 'Overall Reservation Solution Provider of the Year' at the TravelTech Breakthrough Awards (announced May 7, 2025)." source: "https://www.urvenue.com/news/urvenue-wins-overall-reservation-solution-provider-award/" - point: "UrVenue was named a Top 4 finalist in the Skift IDEA Awards 'Visionary 2030' category (presented by JetBlue Technology Ventures), 2022." source: "https://www.urvenue.com/news/urvenue-recognized-as-top-4-finalist-in-skift-idea-awards-visionary-2030-category/" metrics: - point: "UrVenue states 90% of nightlife, pool, bar, lounge, and mixed-use entertainment venues on the Las Vegas Strip use its platform." source: "https://www.urvenue.com/news/bar-restaurant-expo-2025/" - point: "More than 250 clients across 15 countries." source: "https://www.urvenue.com/news/urvenue-launches-uv-enterprise-the-hospitality-industrys-first-pxms/" - point: "UrVenue increased its workforce by 25% during the pandemic period." source: "https://www.urvenue.com/news/las-vegas-business-press-technology-innovation-essential-for-hospitality-companies/" - point: "An older Las Vegas Review-Journal profile cited roughly 40 employees; LinkedIn currently lists 51 to 200." source: "https://www.urvenue.com/news/las-vegas-review-journal-circa-uses-urvenue-to-monetize-real-estate-within-the-resort/" - point: "About 60% of UrVenue's workforce identifies as Hispanic (reflecting the Mexico engineering base)." source: "https://www.urvenue.com/news/hispanic-heritage-month-at-urvenue-la-familia-is-an-integral-part-of-the-culture/" surveys_and_research: - point: "UrVenue commissioned an 'Integrated Resorts & Amenities' study via YouGov Direct (500 high-income US adults, 2021): 76% of luxury leisure travelers were ready to vacation that year, and 85% would book experiences in advance directly through resort websites with a unified shopping cart." source: "https://www.urvenue.com/news/urvenue-survey-finds-that-more-than-75-of-luxury-leisure-travelers-are-ready-to-make-travel-plans-this-year/" - point: "The same body of research found 90% of travelers seek more personalization and 69% prefer booking directly on hotel websites over OTAs; top desired add-ons were restaurants (69%), special events (58%), spa (58%), pool/beach cabanas (55%), and shows/theater (54%)." source: "https://www.urvenue.com/news/why-selling-experience-based-inventory-via-a-direct-booking-path-increases-resort-revenue-opportunities/" leadership_detail: - point: "The full executive and team roster (with roles and sources) is maintained in the leadership file." source: "./leadership" directories_and_profiles: - point: "UrVenue maintains a LinkedIn company page." source: "https://www.linkedin.com/company/urvenue" - point: "UrVenue has a Hospitality Net organization profile." source: "https://www.hospitalitynet.org/organization/17023463.html" - point: "UrVenue is listed on G2 with product reviews." source: "https://www.g2.com/products/ur-venue/reviews" - point: "UrVenue has a CB Insights company profile." source: "https://www.cbinsights.com/company/urvenue" implicit: - "Employee counts vary by source; the LinkedIn band is cited as the primary figure." - "Ownership and investment history is the least certain area and is deliberately left unresolved pending Cedric's input."