# =============================================================================
# UrVenue - Clients and Market (public sources)
# =============================================================================
# Client footprint, verticals, scale, and the Las Vegas market. Every point
# sourced. Named clients are reproduced from public UrVenue and press material.
#
# Governed by ../LAWS. Captured 2026-07-08.
# =============================================================================


scale:
  - point: "UrVenue reports servicing more than 250 clients across 15 countries."
    source: "https://www.urvenue.com/news/urvenue-launches-uv-enterprise-the-hospitality-industrys-first-pxms/"


verticals_served:
  - point: "UrVenue serves nightclubs and dayclubs, bars and lounges, sportsbooks and sports bars, pools and beaches, mixed entertainment venues, event venues and arenas, restaurants, recreation, special events and shows, and even community parks."
    source: "https://www.urvenue.com/who-we-serve/nightlife-daylife/"


customer_roster:
  - point: "The detailed customer roster (enterprise groups and individual venues), each with history and how they use UrVenue, is maintained in the customers file. Enterprise clients publicly named include Caesars Entertainment, MGM Resorts International, Wynn Resorts, Club Med, Circa Resort & Casino, Tao Group, Resorts World, Paris Society, and Zouk Group."
    source: "./customers"


las_vegas_market:
  - point: "UrVenue is described as a driving force behind the evolution of Las Vegas nightlife, serving many top-tier establishments."
    source: "https://www.urvenue.com/news/urvenue-technology-driving-las-vegas-nightlife/"
  - point: "Public material cites that Las Vegas nightclubs alone contributed approximately $1.5 billion in revenue in 2023, framing the market UrVenue serves."
    source: "https://www.urvenue.com/news/urvenue-technology-driving-las-vegas-nightlife/"
  - point: "Cedric's first-hand account describes UrVenue growing to serve most of the major casinos, nightclubs, dayclubs, and pools in Las Vegas (stated at the category level)."
    source: "../urvenue_years"


see_also:
  customers:
    $ref: "https://zc8.com/urvenue/customers"
    note: "The per-customer roster and detail (enterprise groups and venues)."
  company_timeline:
    $ref: "https://zc8.com/urvenue/history"
    note: "When key customer relationships began."


implicit:
  - "This file is the market-level view (scale, verticals, Las Vegas market); the per-customer roster and detail live in customers to avoid duplication."
  - "Named clients reflect the platform's client base over time, not necessarily Cedric's tenure specifically."
  - "Cedric's own résumé states the Las Vegas footprint at the category level and names no specific customer (see ../urvenue_years); the customers file adds publicly-named clients as sourced material."