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Company: UrVenue
Employment Type: Full-time
Total Tenure: 18 yrs 7 mos
Title: Chief Technology Officer
Period: 2025 - July 2026
Duration: 1 yr 7 mos
Location: Las Vegas, NV
Arrangement: Hybrid
Lead: Focused on scaling technology and preparing the company for the next phase of maturity.
Summary: Closed the last mile between startup and enterprise while simultaneously driving AI integration across product and engineering, ensuring the company's operational maturity and its technical future arrived at the same time.
Title: Chief Executive Officer
Period: 2023 - 2025
Duration: 2 yrs
Location: Las Vegas, NV
Arrangement: On-site
Lead: Stepped in as CEO during leadership transition and executed organizational restructuring.
Expanded into a new market segment with UrResort product with Fairmont and Club Med as early adopters
Group: Reorganized company structure
Group: Results
Summary: Focused on organizational design, operational efficiency, and cost structure optimization at scale.
Title: Chief Technology Officer
Period: 2020 - 2023
Duration: 3 yrs
Location: Las Vegas, NV
Arrangement: On-site
Lead: Led transformation from startup engineering practices to a structured, scalable organization.
Leading IT and Product organizations growth to 40+ team members, including 25+ engineers
Built cross-border IT operations between Mexico and the United States
Integrations with Hospitality Systems such as PMS and CRS
Group: Implemented full SDLC processes, including
Summary: Led the transformation from startup engineering to a structured, scalable organization with mature processes and cross border operations.
Title: Chief Executive Officer
Period: 2015 - 2020
Duration: 5 yrs
Location: Las Vegas
Arrangement: Hybrid
Lead: Grew UrVenue from a niche nightlife platform into the market-dominant guest-experience system across Las Vegas, bootstrapped and under full operational control.
Summary: Stepped fully into executive leadership, converting a strong product into a dominant, revenue-multiplied market position.
Title: Chief Technology Officer
Also Titled: CTO & Founder - UrVenue
Period: 2008 - 2015
Duration: 7 yrs
Location: Las Vegas
Arrangement: Hybrid
Lead: Co-founded UrVenue, a reservation and venue management platform focused on nightlife.
Summary: Shifted from operator to founder, building a product from the ground up and aligning technology with real world venue operations inside the most demanding venue operations in the country.
Company: RomeRock
Role Type: Side Venture
Employment Type: Part-time
Title: Founder
Period: 2016 - Present
Duration: 10 yrs 7 mos
Location: Morelia, Michoacán, Mexico
Arrangement: Remote
Lead: Mobile app publishing and experimentation lab focused on testing strategies across development, monetization, and distribution.
Summary: Maintains a parallel experimental environment to test new technologies and business models outside core operations.
Company: Travelnice and Nightclubs.com
Employment Type: Full-time
Title: Chief Technology Officer
Period: 2005 - 2008
Duration: 3 yrs
Location: Las Vegas
Arrangement: On-site
Lead: Led technology for a combined OTA and nightlife distribution platform.
Summary: Transitioned into scaling revenue driven platforms, managing larger teams, and operating at meaningful commercial scale.
Company: Transmed Networks
Employment Type: Full-time
Title: CTO
Period: 2000 - 2005
Duration: 5 yrs
Location: Burbank, CA
Arrangement: Hybrid
Lead: Architected and led development of a web based Electronic Medical Record platform operating in highly regulated hospital environments.
Summary: Transitioned from early web and media projects to building mission critical, highly regulated systems with strict security, compliance, and operational requirements.
Company: Celebrity Village
Employment Type: Full-time
Title: Chief Technology Officer
Period: 1998 - 2000
Duration: 2 yrs
Location: Los Angeles
Arrangement: Remote
Lead: Built and led development of an early fan web engagement platform providing behind-the-scenes access to film productions.
Summary: Moved into consumer web platforms, building early interactive experiences and user engagement systems. Ended when the internet bubble burst, along with my consultant career.
Company: Various Companies
Employment Type: Freelance
Title: Technology Consultant
Period: 1991 - 1998
Duration: 7 yrs
Location: United States
Arrangement: Remote
Lead: Relocated to the United States and built an independent consulting practice leveraging early relationships in media and technology. Initially focused on desktop publishing and prepress, later expanding into early internet and software development.
Summary: Expanded from publishing technologies into early internet platforms and software development, gaining broad, hands on experience across emerging digital business models.
Company: EasyDoc
Employment Type: Full-time
Title: Technology Scout
Period: 1990 - 1991
Duration: 1 yr
Location: Paris, France
Arrangement: On-site
Lead: EasyDoc equipped the French media industry with emerging desktop publishing technologies during the transition to direct-to-film and plate printing.
Summary: Built a foundation at the intersection of media, technology, and international business during the early digital publishing shift.
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